:root {
      --brand: #252f7a;
      --brand-light: #252f7a;
      --brand-dark: #252f7a;
      --accent: #FFC107;
      --white: #ffffff;
      --off-white: #f0f2fb; 
      }
      .hero {
      margin-top:100px;
      min-height: 100vh;
      padding-top: 35px;              
      background: linear-gradient(90deg, #3546a3, #25004b);
      position: relative;
      overflow: hidden;
      display: flex;
      align-items: center;
      }
      .hero::before {
      content: '';
      position: absolute;
      top: -120px;
      right: -120px;
      width: 600px;
      height: 600px;
      border-radius: 50%;
      background: rgba(255, 255, 255, 0.04);
      pointer-events: none;
      }
      .hero::after {
      content: '';
      position: absolute;
      bottom: -160px;
      left: -80px;
      width: 500px;
      height: 500px;
      border-radius: 50%;
      background: rgba(255, 255, 255, 0.04);
      pointer-events: none;
      }
      .hero-grid-bg {
      position: absolute;
      inset: 0;
      background-image:
      linear-gradient(rgba(255, 255, 255, 0.06) 1px, transparent 1px),
      linear-gradient(90deg, rgba(255, 255, 255, 0.06) 1px, transparent 1px);
      background-size: 60px 60px;
      pointer-events: none;
      }
      /* badge */
      .hero-badge {
      display: inline-flex;
      align-items: center;
      gap: 0.45rem;
      background: rgba(255, 255, 255, 0.12);
      border: 1px solid rgba(255, 255, 255, 0.22);
      color: #fff;
      font-size: 0.78rem;
      font-weight: 500;
      letter-spacing: 0.06em;
      text-transform: uppercase;
      padding: 0.4rem 1rem;
      border-radius: 100px;
      margin-bottom: 1.6rem;
      animation: fadeUp 0.7s ease both;
      }
      .hero-badge .dot {
      width: 7px;
      height: 7px;
      border-radius: 50%;
      background: var(--accent);
      flex-shrink: 0;
      }
      /* headline */
      .hero-headline {
      font-weight: 800;
      font-size: clamp(2.4rem, 5.5vw, 4.2rem);
      line-height: 1.08;
      letter-spacing: -1.5px;
      color: #fff;
      margin-bottom: 1.4rem;
      animation: fadeUp 0.7s 0.1s ease both;
      }
      .hero-headline .highlight {
      color: var(--accent);
      position: relative;
      display: inline-block;
      }
      .hero-headline .highlight::after {
      content: '';
      position: absolute;
      left: 0;
      bottom: -4px;
      width: 100%;
      height: 3px;
      background: var(--accent);
      border-radius: 2px;
      transform: scaleX(0);
      transform-origin: left;
      animation: underlineIn 0.5s 0.9s ease forwards;
      }
      /* right visual card */
      .hero-visual {
      position: relative;
      animation: fadeUp 0.8s 0.35s ease both;
      }
      .hero-card {
      background: rgba(255, 255, 255, 0.08);
      border: 1px solid rgba(255, 255, 255, 0.15);
      border-radius: 24px;
      padding: 2.2rem;
      backdrop-filter: blur(16px);
      position: relative;
      overflow: hidden;
      }
      .hero-card::before {
      content: '';
      position: absolute;
      top: -60px;
      right: -60px;
      width: 200px;
      height: 200px;
      border-radius: 50%;
      background: rgba(245, 200, 66, 0.12);
      pointer-events: none;
      }
      .card-tag {
      font-size: 0.72rem;
      font-weight: 600;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 1rem;
      }
      .card-title {
      font-weight: 700;
      font-size: 1.1rem;
      color: #fff;
      margin-bottom: 1.4rem;
      }
      .service-pill {
      display: inline-flex;
      align-items: center;
      gap: 0.4rem;
      background: rgba(255, 255, 255, 0.1);
      border: 1px solid rgba(255, 255, 255, 0.15);
      color: rgba(255, 255, 255, 0.9);
      font-size: 0.8rem;
      font-weight: 500;
      padding: 0.4rem 0.9rem;
      border-radius: 100px;
      margin: 0.25rem;
      transition: background 0.2s;
      }
      .service-pill:hover {
      background: rgba(255, 255, 255, 0.18);
      }
      .service-pill .icon {
      font-size: 0.9rem;
      }
      .growth-bar {
      margin-top: 1.6rem;
      padding-top: 1.4rem;
      border-top: 1px solid rgba(255, 255, 255, 0.1);
      }
      .growth-bar-label {
      display: flex;
      justify-content: space-between;
      font-size: 0.78rem;
      color: rgba(255, 255, 255, 0.6);
      margin-bottom: 0.5rem;
      }
      .growth-bar-label strong {
      color: #fff;
      }
      .bar-track {
      height: 6px;
      border-radius: 3px;
      background: rgba(255, 255, 255, 0.12);
      overflow: hidden;
      }
      .bar-fill {
      height: 100%;
      border-radius: 3px;
      background: linear-gradient(90deg, var(--accent), #ffdf5e);
      animation: fillBar 1.4s 1s ease both;
      transform-origin: left;
      }
      .bar-fill.b1 {
      width: 82%;
      animation-delay: 1.0s;
      }
      .bar-fill.b2 {
      width: 68%;
      animation-delay: 1.15s;
      }
      .bar-fill.b3 {
      width: 91%;
      animation-delay: 1.3s;
      }
      /* location chip */
      .location-chip {
      display: inline-flex;
      align-items: center;
      gap: 0.4rem;
      background: rgba(255, 255, 255, 0.1);
      border: 1px solid rgba(255, 255, 255, 0.18);
      color: rgba(255, 255, 255, 0.75);
      font-size: 0.78rem;
      font-weight: 500;
      padding: 0.35rem 0.85rem;
      border-radius: 100px;
      margin-top: 1.5rem;
      margin-bottom: 0.6rem; 
      animation: fadeUp 0.6s 0.05s ease both;
      }
      .location-chip svg {
      width: 13px;
      height: 13px;
      fill: var(--accent);
      }
      @keyframes fadeUp {
      from {
      opacity: 0;
      transform: translateY(28px);
      }
      to {
      opacity: 1;
      transform: translateY(0);
      }
      }
      @keyframes underlineIn {
      to {
      transform: scaleX(1);
      }
      } 
      @keyframes fillBar {
      from {
      transform: scaleX(0);
      } 
      to {
      transform: scaleX(1); 
      }
      }
      /* ================= RESPONSIVE HERO SECTION ================= */
      /* Large Devices (Desktops ≥1200px) */
      @media (max-width: 1200px) {
      .hero {
           margin-top: 120px;
      padding: 80px 40px;
      }
      .hero-headline {
      font-size: clamp(2.2rem, 5vw, 3.6rem);
      }
      .hero-card {
      padding: 2rem;
      }
      }
      /* Medium Devices (Tablets ≤992px) */
      @media (max-width: 992px) {
      .hero {
           margin-top: 120px;
      flex-direction: column;
      text-align: center;
      padding: 80px 25px;
      }
      .hero-headline {
      font-size: clamp(2rem, 6vw, 3rem);
      letter-spacing: -1px;
      }
      .hero-badge {
      justify-content: center;
      }
      .hero-visual {
      margin-top: 40px;
      width: 100%;
      }
      .hero-card {
      width: 100%;
      }
      .service-pill {
      font-size: 0.75rem;
      padding: 0.35rem 0.75rem;
      }
      }
      /* Small Devices (Mobile ≤768px) */
      @media (max-width: 768px) {
      .hero {
           margin-top: 120px;
      margin-top: 70px;
      min-height: auto;
      padding: 60px 20px;
      }
      .hero-headline {
      font-size: 1.9rem;
      line-height: 1.2;
      }
      .hero-badge {
      font-size: 0.7rem;
      padding: 0.35rem 0.8rem;
      }
      .hero-card {
      padding: 1.6rem;
      border-radius: 18px;
      }
      .card-title {
      font-size: 1rem;
      }
      .service-pill {
      font-size: 0.7rem;
      margin: 0.2rem;
      }
      .growth-bar {
      margin-top: 1.2rem;
      }
      .location-chip {
      font-size: 0.7rem;
      }
      }
      /* Extra Small Devices (≤576px) */
      @media (max-width: 576px) {
      .hero {
           margin-top: 120px;
      padding: 50px 15px;
      }
      .hero-headline {
      font-size: 1.6rem;
      }
      .hero-card {
      padding: 1.4rem;
      }
      .service-pill {
      display: block;
      width: fit-content;
      margin: 5px auto;
      }
      .bar-track {
      height: 5px;
      }
      }   
      /* Ultra Small Devices (≤400px) */
      @media (max-width: 400px) {
      .hero-headline {
      font-size: 1.4rem;
      }
      .hero-badge {
      font-size: 0.65rem;
      }
      .card-title {
      font-size: 0.95rem;
      }
      }
      @media (max-width: 991px) {
      .hero-visual {
      margin-top: 3rem;
      }
      .hero-headline {
      line-height: 30px;
      font-size: 22px !important;
      }
      }
      .hero-buttons {
      display: flex; 
      gap: 20px;
      justify-content: center;
      flex-wrap: wrap;
      }   
      .hero-buttons {
      display: flex;
      justify-content: flex-start; /* LEFT ALIGN */
      align-items: center;
      gap: 15px;
      flex-wrap: wrap;
      }
      /* Secondary Button */
      .btn-secondary-custom {
      background-color: transparent;
      color: white;
      padding: 15px 40px;
      font-size: 1.1rem;
      border: 2px solid white;
      border-radius: 50px;
      text-decoration: none;
      transition: all 0.3s ease;
      display: inline-block;   
      }
      .btn-primary-custom {               
      background-color: #061a8b;
      color: white;
      padding: 15px 40px;                    
      font-size: 1.1rem;                        
      border: 2px solid white;                        
      border-radius: 50px;
      text-decoration: none;
      transition: all 0.3s ease;
      display: inline-block;
      }   
      .btn-secondary-custom:hover {
      background-color: white;
      color: #000;  
      }                  
      .btn-primary-custom:hover {
      color:white;              
      background-color: #000;
      }
      /* Mobile View */
      @media (max-width: 576px) {
      .hero-buttons {
      flex-direction: column;
      align-items: flex-start; /* LEFT on mobile */
      gap: 12px;
      }
      }
      .shadow {
      transition: all 0.35s ease;
      position: relative;
      overflow: hidden;
      }
      /* Hover Effect */
      .shadow:hover {
      transform: translateY(-10px) scale(1.02);
      box-shadow: 0 20px 40px rgba(0, 0, 0, 0.15);
      }
      .shadow::before {
      /*content: "";*/ 
      position: absolute;  
      inset: 0;
      border-radius: 16px;
      padding: 1px;
      background: linear-gradient(90deg, #3546a3, #25004b);
      -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
      -webkit-mask-composite: xor;
      mask-composite: exclude;
      opacity: 0;
      transition: opacity 0.3s ease;
      } 
      .icon-box {
      width: 60px; 
      height: 60px;
      background: #3546a3;
      color: white;
      display: flex;
      align-items: center;
      justify-content: center;
      border-radius: 50%;
      margin-bottom: 20px;
      font-size: 24px;
      }
      .read-more-link {
      color: #3546a3;
      text-decoration: none;
      font-weight: 600;
      font-size: 0.9rem;
      display: inline-block;
      margin-top: 15px;
      }
      .read-more-link:hover {
      text-decoration: underline; 
      }
      .seo-growth-section {
      padding: 60px 0;
      background-color: #ffffff;
      }
      .main-feature-img {
      width: 100%;
      height: 100%;
      object-fit: cover;
      border-radius: 20px;
      }
      .seo-step-card {
      background: #fff;
      border: 1px solid #f0f0f0;
      border-left: 5px solid #3f51b5; /* Blue accent border from your image */
      border-radius: 8px;
      padding: 20px;
      height: 100%;
      box-shadow: 0 4px 12px rgba(0,0,0,0.05);
      transition: transform 0.3s ease;
      }
      .seo-step-card:hover {  
      transform: translateY(-3px);
      }
      .icon-wrapper {
      display: flex;
      align-items: center;
      gap: 12px;
      margin-bottom: 10px;
      }
      .icon-wrapper i {
      font-size: 28px;
      color: #3f51b5;  
      }
      .bg-primary{
      background-color: #3546a3 !important;
      }
      .btn-primary{
      background-color: #3546a3 !important;
      }   
      .border-primary{
      border-top-color: #3546a3 !important;
      }
      .border-primary{
      border-left-color: #3546a3 !important;
      }
      @media (min-width: 992px) {
      .col-lg-9th {
      flex: 0 0 auto;
      width: 11.11%; /* 100 / 9 */
      }
      }
      .alert.alert-warning.border-0.mt-4.rounded-3 {
      background-color: #0000ff12 !important;
      }
      .alert.alert-warning.border-0.mt-2.mb-0.rounded-3 {
      background-color: #0000ff12 !important;
      }
      .alert.alert-warning.border-0.mt-3.rounded-3 {
      background-color: #0000ff12 !important;
      }
      .custom-imgs {
      height: 180px;
      object-fit: cover;
      }
      .service-card-kanpur {
      border-radius: 15px;
      transition: transform 0.3s ease, box-shadow 0.3s ease;
      }
      .service-card-kanpur:hover {
      transform: translateY(-5px);
      box-shadow: 0 10px 20px rgba(0,0,0,0.1) !important;
      }
      .icon-circle {
      width: 50px;
      height: 50px;
      border-radius: 50%;
      display: flex;
      align-items: center;
      justify-content: center;
      font-size: 1.5rem;
      flex-shrink: 0;
      }
      .kanpur-marketing-services p {
      line-height: 1.6;
      }
      .service-card-kanpur ul li {
      font-weight: 500;
      }
      .process-step {
      display: flex;
      gap: 20px;
      align-items: flex-start;
      background: rgba(255, 255, 255, 0.03);
      border: 1px solid rgba(167, 139, 250, 0.1);
      border-radius: 16px;
      padding: 28px;
      transition: all 0.3s;
      }
      .step-num { 
      flex-shrink: 0;
      width: 48px;
      height: 48px;
      border-radius: 14px;
      background: linear-gradient(90deg, #3546a3, #25004b);
      display: flex;
      align-items: center;
      justify-content: center;
      font-size: 1.1rem;
      font-weight: 800;
      color: #fff;
      box-shadow: 0 4px 20px rgba(53, 70, 163, 0.4);
      }